Newborn · 0–3 months
Newborn Squad
Thirteen weeks, one for every week of the newborn months: feeding, sleep, and the tiny conversations that build a brain.
Made for 13 weeks
13 weeks, one for every week of the newborn months, each matched to their age. Week 1 is the week they're born.
Time it takes
10–15 minutes a day, spread across the day
Five short daily moments (2–5 minutes each) that fit between feeds, plus one weekly note about what's normal this week and a grown-up check-in.
What we promise
- Feeding playbooks for breastfeeding, formula, and combo
- Tummy time, tracking, and the first 'conversations'
- Sleep rhythms without the dogma
- A weekly note that tells you what's normal this week
Nourish & rest, included
Feeding that works for your family: breast, formula, or combo, with the numbers and the reassurance.
Newborns sleep 14–17 hours in short stretches; day/night confusion is normal
Every week you get
A 'what's normal this week' note (growth, sleep, feeding, crying, you)
Five 2–5 minute serve-and-return moments
A feeding playbook page for your lane: breast, formula, or combo
One tummy-time progression
A grown-up check-in prompt
Your pediatrician-visit question list
A sample month, in your lane
Newborn · 0–3 months
Newborn Squad
Thirteen weeks, one for every week of the newborn months: feeding, sleep, and the tiny conversations that build a brain.
How a week is shaped
Five short daily moments (2–5 minutes each) that fit between feeds, plus one weekly note about what's normal this week and a grown-up check-in.
Time: 10–15 minutes a day, spread across the day
Every week you get
- A 'what's normal this week' note (growth, sleep, feeding, crying, you)
- Five 2–5 minute serve-and-return moments
- A feeding playbook page for your lane: breast, formula, or combo
- One tummy-time progression
- A grown-up check-in prompt
- Your pediatrician-visit question list
🥄 Nourish at this stage
Feeding that works for your family: breast, formula, or combo, with the numbers and the reassurance.
What does your kid love? Tap up to three.
Tap something above
🧭 Explorer in the Newborn Squad: A balanced newborn program; we watch what your baby watches.
One of fifteen lanes. See them all.
A sample month (weeks 1–5)
Week 1
Hello, World
Recovery, feeding, and the first face-to-face
- Skin-to-skin as the first lesson
- Feeding: latch, bottle pacing, or both, without judgment
- The 8-inch face: where newborns see best
- Grown-up: sleep in shifts, eat something warm
Week 2
Day and Night
Light, dark, and the beginning of rhythm
- Morning light on the face, dim evenings
- The first tummy-time minute
- Narrate the diaper change; it counts as talking
- Feeding: cluster feeds and what they mean
- unlocks the weekend before
Week 3
Faces & Voices
Your voice is the curriculum
- unlocks the weekend before
Week 4
Hands & Reach
Fists open; the world gets closer
- unlocks the weekend before
Week 5
Little Conversations
Coo, pause, answer. Repeat.
How each lane tilts the Newborn Squad
🧭
Explorer
A balanced newborn program; we watch what your baby watches.
⚽
Athlete
Extra tummy-time progressions and movement play on the changing table.
🔧
Builder
Cause-and-effect early: kick toys, crinkle books, hands that make things happen.
🩺
Healer
Body-awareness routines: massage, gentle stretches, naming body parts from day one.
🎨
Creator
Music at every transition and high-contrast art on the wall.
🌿
Naturalist
Daily outdoor minutes: sky, leaves, breeze on the skin.
🔢
Scholar
Serve-and-return counting: 'one sock, two socks' at every change; high-contrast pattern cards.
📖
Storyteller
A board book at every feed and the same three rhymes all week; your voice is the curriculum.
🌎
Linguist
Sing in two languages from day one; babies who hear both keep both.
🍳
Chef
Feeding is the whole lane: latch, pacing, volumes, and a calm grown-up at the bottle.
🗺️
Historian
Start the family book: one photo per person, read aloud at tummy time.
🫖
Host
A welcome face at every feed: they see you, you see them, then the bottle or the breast.
🏘️
Citizen
The house is a neighborhood: the same two grown-ups, the same voice, the same 'we're here.'
🚩
Pioneer
Cause-and-effect as the first venture: kick the toy, it moves; they made that happen.
✨
Seeker
One song, one hush, one look at the window every day. Quiet is part of the day, not a gap.
Nourish at this stage
- • How much and how often is normal at each week
- • Latch and positioning basics; when to see a lactation consultant
- • Paced bottle feeding and formula prep safety
- • Growth spurt and cluster-feed weeks, flagged ahead
- • Vitamin D and what pediatricians usually recommend (ask yours)
Educational guidance, not medical advice. Your pediatrician or a registered dietitian knows your child.
Rest at this stage
- • Newborns sleep 14–17 hours in short stretches; day/night confusion is normal
- • Safe sleep every time: back, flat, alone, in a crib or bassinet
- • Shifts for the grown-ups beat 'sleep when the baby sleeps'
Ready for the Newborn Squad?
$99/month for the first child · siblings 50% off · first 7 days free · 30-day guarantee